#Beoplay app windows windows#
For the time being, Nadella’s argument is that Windows 11 is big enough and broad enough to make room for others, too - and that other platforms are not. When Nadella says Windows is “a platform for platform creators,” Microsoft’s other services are some of those other platforms - that happen to work well on Windows. It’s about Microsoft 365, Azure, and enterprise services. But Microsoft’s business model has nothing to do with selling Windows or even getting a cut of app sales anymore. Just as Google and Apple build their companies around their business models, so does Microsoft. That’s a long way of pointing out that despite the short-term incentives, Nadella is playing a very long game with Windows 11. But just because they are situated so high, their light usually requires many years before it becomes visible to the inhabitants of earth. Unlike the others, they do not belong to one system (nation) alone, but to the world.
The fixed stars alone are constant and unalterable their position in the firmament is fixed they have their own light and are at all times active, because they do not alter their appearance through a change in our standpoint, for they have no parallax. The planets and comets last for a much longer time. The meteors produce a loud momentary effect we look up, shout ‘see there!’ and then they are gone for ever. Nadella ends by alluding to this quote from Arthur Schopenhauer (without naming him, likely because he was very problematic):Īuthors can be divided into meteors, planets and fixed stars.
But just because a critique is opportunistic doesn’t mean it’s not correct. It’s a truism that, in tech, the underdog always calls for openness until they’re the top dog - and Microsoft’s app store is definitely the underdog. After all, Microsoft itself tried to build an app store ecosystem for Windows that utterly failed to match the level of success we’ve seen for the iPhone (or Android, for that matter). It’s fair to call this critique opportunistic. Alluding to Ben Thompson’s recent article about “ sovereign writers,” Nadella says, “Windows has always stood for sovereignty for creators and agency for consumers.” Microsoft even went so far as to build a direct tipping feature for creators into Windows 11. More than anything, though, Nadella and Microsoft are putting their finger on an emerging trend in the debate about app store policies: how they affect individual creators.
He said, “A platform can only serve society if its rules allow for this foundational innovation and category creation.” That rhetoric sounds vaguely nice and inspiring out of context, but in the specific context of the current debates, lawsuits, and legislation over app store rules, it’s a sharp and direct critique.
#Beoplay app windows android#
Nadella called out the changes Microsoft is making to its app store rules, allowing more types of apps, Android apps, and - most importantly - allowing apps to use their own payment systems if they so choose. He argued that “there is no personal computing without personal agency,” insisting that users should be more in control of their computers. Nadella’s speech was almost entirely about building a case that Windows would be a better platform for creators than either macOS or (especially) iOS. He laid out his vision for Windows 11 as a “platform for platform creators,” and in doing so, he issued a subtle but nonetheless stinging critique of Apple. At the end of a surprisingly eventful, exciting presentation of Windows 11, Microsoft CEO Satya Nadella came on the video feed to deliver some closing remarks.
0 kommentar(er)
